Regional Directors

Western Canada

Saskatchewan, Alberta, British Columbia, Yukon, Northwest Territories, Nunavut

Joshua Krogle, BBA Honors

Regional Director, Corporate Sales

Joshua Krogle is an accomplished leader in technical sales and business development, known for driving growth and building high-performing teams. With nearly a decade of experience across engineering, service industries, and entrepreneurship, he excels at key account management and strategic sales initiatives.

Currently at REDUx Engineering, Joshua leverages his expertise to deliver tailored solutions that align with client needs. A Trinity Western University graduate with an Honors degree in Business Administration, specializing in Leadership and Marketing, Joshua combines academic excellence with practical acumen. Fluent in English, he is also a dedicated board member of the Worldwide Children’s Fund.

Eastern Canada

Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland, Labrador

Andre Sokadeev, B.Eng

Regional Director, Corporate Sales

Andrey Sokadeev is a seasoned sales and business development professional with over 15 years of expertise in driving revenue growth and exceeding targets in the HVAC and industrial sectors. He is highly skilled in technical sales, strategic market penetration, and channel acquisition, with a proven ability to grow multimillion-dollar regional revenues.A graduate in Industrial Electronics from Tashkent State Technical University, Andrey has completed numerous certifications, including SPIN Sales Technology and advanced sales management training. Fluent in professional communication, he is adept at mentoring teams, implementing CRM systems, and leading ISO-certified sales processes. His exceptional leadership and client engagement skills have solidified his reputation as a results-driven innovator in technical sales. In addition to English, Andre speaks 4 other European languages.

Central Midwest

Wisconsin, Minnesota, Iowa, Missouri, Kansas, Nebraska, North Dakota, South Dakota

Brianna Jones, B.Sc.

Regional Director, Corporate Sales

Brianna Jones is a results-driven sales manager with over eight years of experience leading high-performing teams and executing strategic marketing campaigns. Renowned for her ability to drive revenue and client retention, she has successfully managed campaigns valued at over $3 million and consistently exceeded performance goals.

Brianna’s expertise includes technical sales, CRM systems, customer retention strategies, and team leadership. She holds a background in Mechanical Engineering from Pennsylvania State University and is a licensed Life, Health, and AD&D Insurance professional. Her certifications in First Aid and CPR further highlight her commitment to excellence and comprehensive professional skill set.

New England & Upper Northeast

Vishwinder Jamwal, BSc, MSc, MBA

Regional Director, Corporate Sales

Vish Jamwal is an accomplished global leader with over a decade of expertise in technical sales, business development, and digital transformation across IT, energy, and healthcare sectors. Renowned for his strategic acumen, he has spearheaded multimillion-dollar partnerships, optimized sales operations, and driven client acquisition to deliver exceptional results.

A Dean’s Merit Scholar, Vish holds an MBA in Strategy and Operations from Boston University and advanced degrees in Cytogenetics and Environmental Science from the University of Jammu. Proficient in multiple tools, including CRM platforms and data analytics, he blends technical proficiency with business insights to exceed organizational goals.

Mid-Atlantic

Jon Basalyga

Regional Director, Corporate Sales

Jonathan Basalyga is a highly accomplished leader with over two decades of expertise in technical sales, business development, and operational management. With a proven track record of driving revenue growth from $20M to $350M and leading teams of up to 100 employees, Jonathan excels in strategic planning, market expansion, and innovative sales operations.

Jonathan’s career spans global organizations such as Matthews International, Samsung Electronics, and Tractel Inc., where he spearheaded new product launches, developed cutting-edge CRM systems, and implemented data-driven marketing strategies. Holding multiple industry awards, Jonathan is a visionary leader dedicated to fostering growth and delivering exceptional results.

Southern Europe, South & Central America

Mexico, Brazil, Chile, Argentina, Italy, Spain, Portugal, Greece, Malta

Fabio Pedracolli, B.Tech, IWE, B.Sc.

Regional Director, Corporate Sales

Fabio Pedracolli is a visionary leader with over 30 years of expertise in technical sales, business development, and international market expansion. Fluent in English, Italian, Spanish, and Portuguese, Fabio brings a global perspective to strategic growth, acquisitions, and client relationship management.

Holding degrees in Electronics and Instrumentation, along with advanced certifications in welding and automation from institutions such as The Ohio State University, Fabio has spearheaded revenue growth and operational excellence across industrial automation, HVACR, and manufacturing sectors. Renowned for driving innovation, Fabio has consistently delivered results through his leadership in global sales, P&L management, and cross-functional collaboration.

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